New Website Divorce360

There is a new website for divorced people or people who are considering a divorce. This is an especially hot topic for many baby boomers.

It’s called Divorce360.

According to TechCrunch “there are approximately 2.2 million marriages in the U.S. every year. Some of those marriages work out well. But a big percentage of marriages - up to 1.4 million per year - end in divorce.”

Site Overview

The site is broken up into time based categories, from Deciding (to have a divorce) through Moving On (at the end of the process). Each category has four sub-categories (legal, financial, emotional, children). Each page has content relevant to the category - paid contributions by journalists, blog posts by users, a Q&A section (with questions and answers provided by users) and video. The professional content is clearly there to seed the site. The user generated stuff, including user profiles, blogs and questions/answers, help builds community on the site. That community can help provide a crucial support network for the newly divorced.

A directory for service providers is coming. The company says listings will be free to ensure rich content. Later, premium listings will help generate revenue. The site also has other resources for divorcees: checklists, budget calculators, a glossary, links to relevant state laws and resources and an abuse hotline.

Here’s one of the smartest features - the site has an area for users to keep private notes that are not viewable by others - a sort of private journal and incident report. In the early stages of a breakup privacy is often a real problem since the couple cohabitate and any notes or files, even if stored on a computer hard drive, may be seen by the enemy (your wife or husband).

Advertising for now is basically a mixture of display and text ads. But over time, the company says, they’ll be able to generate revenue more intelligently by recommending services, classified ads in the directory and other lead generation.

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