Baby Boomers - Surplus to the American workforce
In the past decade, many individuals have been forced to retire or were laid off from their life long professions. American airlines are an excellent example of forced retirement. It does not matter what words are used by the Dallas Morning News, Downsizing, Layoffs, Job Cuts or Pink Slip Parties. Read more
Is Midlife Entrepreneurship for You?
Do you think that entrepreneurship is just for the young? That anyone past 50 is simply too old to start up a business? That midlife is the time when you should be thinking about retiring and preparing to live on less? If you do and if you are, then midlife entrepreneurship isn’t for you. Read more
The 5 Traits of Baby Boomer Business Owners
As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer’s who own a small business. Read more
First Baby Boomer Makes History
Kathleen Casey-Kirschling is a baby boomer that made history today. Read more
