Advertising To Baby Boomers - Don’t Be So Serious
John Barker has a great article at the Advertising Age talking about advertising to Baby Boomers. Read more
Life After Kids
When Veronica and I came up with the idea to write about life after raising kids, and actually looking forward to it, one of the first things I did was Google “empty nesters.” Read more
Best Brain Training Games For Keeping Our Middle Aged Minds Strong
Brain Training games are very popular these days. Read more
Eliot Spitzer’s Morality Lessons for Sandwiched Boomers
The media spotlight the past few days has been on Eliot Spitzer, the Governor of New York, and his link to the Emperor’s Club VIP prostitution ring. Read more
