Boomer Women and Friendship - The Gift You Give Yourself
We can say without a doubt that intimate friendships have always been important to women. But have you noticed that they’ve become even more so as you face the transitions of children growing up and parents growing older? Read more
Baby Boomer Women are the Greatest Marketing Opportunity for Today and Well Into the 21st Century
The 50-plus age group is now 45% bigger than the 18-to-39 groups and will be 60% bigger by 2010. Read more
The 10 Best Sites for Baby Boomers
PCMAG.com recently released a list of The 10 Best Sites for Baby Boomers. Three of the sites featured on that list are. Read more
Advertising To Baby Boomers - Don’t Be So Serious
John Barker has a great article at the Advertising Age talking about advertising to Baby Boomers. Read more
